At GoldHat we organize digital marketing into what we call the 8 Sectors of Digital Marketing. This is simply a way of organizing the workflow, and understanding the different areas of digital marketing. The point of understanding these 8 parts of digital marketing is to organize your planning and management of digital marketing activity. Let's take a look at the list of 8 sectors of digital marketing, and then read on below for example of how to use this list in a practical way when managing your digital marketing.
- Digital Marketing Management. Planning digital marketing strategy, measuring results, website planning, website analytics.
- Content Publishing. Producing website content, content for social media or other placement.
- Social Marketing. Connecting with your social audience on social networks, viral marketing, sharing content.
- Search Marketing. SEO activity, on-page optimization, PPC campaigns.
- Email Marketing. Keeping members or buyers engaged, proactive promotions by email.
- Website Development. Building your website, maintaining and growing your site, website programming.
- Graphic Design. Designing your website, customizing social media profiles, designing layouts for all digital marketing pages and offers.
- Hosting & Domains. Website hosting, server monitoring, registration and management of domains.
Let's suppose you wanted to know how your digital marketing is doing right now. You might start by organizing a report based on these 8 sectors of digital marketing. Simply go through each of the sectors and take note of the highlights in each area. If your not doing any activity in a given area, think about whether you should be. For each digital marketing sector, set some goals and challenge yourself to come up with 3-5 ideas how your business could improve in that area.
